Explain your work with clarity

1. Start with the need

Use words your customers use. Explain the problem you help address rather than leading with a list of technical features.

2. Show the process

Describe the steps, what the customer contributes, and what they can expect. Use only examples and results you have permission and evidence to share.

3. Invite a specific next step

Finish with one clear invitation and an honest explanation of what happens next. Review your message when your services change.

Put it into practice

Use the worksheet to reflect or make a simple plan. The text file can be saved, edited, or printed.

An introductory resource from Vision Building. Adapt it to your circumstances.